by Sean Hess (www.SeanHess.com), Broker and Manager for St. Augustine Team Realty (www.StAugustineTeamRealty.com). Join us on Facebook.
So you’ve been on the market two weeks now and no showings, and you want to know if that is normal.
It’s normal if your particular subdivision does six sales a year. In a case like that you’re only looking at one bona fide buyer every 60 days, and maybe you’ve already had five sales this year. So yes, this is normal.
It’s also normal if you’re in an elevated price range. In the St. Augustine market it’s not unusual to have over 100 homes priced over $1 million. Yet, only 14 may sell in a given year. That means there are only 14 bona fide buyers out there, period. Furthermore, fully 86% of those homes will fail to sell simply because there are not physically enough buyers for homes in those price ranges. (As of today the actual number is 93 homes priced over $1M, with 8 sales posted since January 1…not a great price range to be in.)
Real estate showings are cyclic…you can go weeks with very light activity and then four showings in a day, it happens. But if you are in a neighborhood that has numerous, regular sales it still is not such an issue in the first two weeks, but if it gets to four weeks then it’s time to look at the price, the terms and the housekeeping.
Two famous real estate maxims:
- “There is nothing that won’t sell at the right price and terms.”
- “No amount of advertising will sell an overpriced listing.”
As a seller you have the sale in your hands. A Realtor such as myself can get your home seen in the far corners of the world, but if the price is out of line with prices in your neighborhood then the buyers will key into that fact pretty quick. The internet can make anyone an expert on your neighborhood in a couple of days…in fact a buyer searching for a home may know more about the place you live than you do.
Also, things like “24 hour notice to show” or “tenant occupied, need 24 hour notice,” or “pick up keys in office” are death knells for a listed property. You don’t have 24 hours to wait for anything…why should a buyer wait when there are other homes to look at right now?
A final factor: housekeeping. Your house doesn’t have to be spotless, but have it looking like it would if you were having a bunch of strangers over for a party. Get the d*mn exercise equipment and kitty condo out of the living areas and into the garage. Remove the DVD rack with your Rambo films. The computer desk should have a computer…that’s it…not three years worth of paperwork piled alongside with cables and wires running everywhere. Nothing says “keep me on the market forever and bring me a low offer” like clutter.
And no one cares about crown molding. Repeat after me, “Crown molding DOES NOT add value to a home.”
If you really want to know how your house is stacking up, go to Realtor.com and search for other homes in your neighborhood or price range. If you’ve got a 3-bedroom ranch built in 1975, you may discover that the price you are offering will also get you a newer waterfront home in the neighborhood right next door, and the probablity is that you are overpriced. It can be an eye opening experience, but it will also help you sell your home.
Michael Lescher, a Realtor from the Chain of Lakes (Gurney), Illinois are provided some great insight for this posting.