by Sean Hess (Sean@StAugTeam.com), Broker and Manager for St. Augustine Team Realty (www.StAugustineTeamRealty.com). Join us on Facebook.
The Alternative May Be Getting Stuck (With the House.)
I and the St. Augustine Team Realty are pretty good at selling homes. However, every once in awhile it becomes obvious that the price needs to come down on a home.
For example, we do all the marketing, we do videos that get viewed hundreds of time, we get great web traffic, etc., but nobody shows the home, or worse, people show the home a lot but we don’t get any offers.
We, and I think I speak for all Realtors here, don’t like to broach the conversation about price. I’m pretty sure sellers don’t love it either.
Here’s some actual quotes from sellers I pulled from a Realtor trade magazine:
“She could have been more creative in keeping our house price competitive rather than just dropping the price after a few weeks.”
“We told our agent several times about the bottom line on our house. We couldn’t go any lower, but he pressured and pressured.”
“His answer to everything was ‘drop the price,’ ‘drop the price.’”
What I was struck by is that these comments came from homes that sold, not homes that failed to sell.
The Realtor did the job, got the home sold–the seller’s goal–and got scolded for it.
Yes price is a difficult conversation, but consider the the alternative.
Would the sellers be happier if they could make quotes like this:
“My agent was super passive about the price. The home didn’t sell but it was such a pleasant experience.”
“It was a very positive experience. There were a few frustrating moments when we got an offer, but we countered it at a ridiculous price and we were able to keep the home.”
“We are very satisfied. Our agent was slow, uninformed, and incredibly passive on our behalf. Even though we could have lowered our price he didn’t ask, and he made darn sure we never got to the closing table!”
When you hire me to get you from point A (I need to sell my home) to point B (home sold), I take it very seriously. I want to talk about price even less than you do.
But. I. Will. Talk. About. Price.
Let us help you get you home priced right from the start, and we’ll do great marketing to make sure everyone knows about your home! Just email my partner Kate Stevens, call her (904-377-2276), or contact me at the email above.
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