I started thinking about this last week and asked my agents to come up with some answers: “How is Beer Like Real Estate?” or, “What Has Beer Taught Me About Real Estate?”
From Suzie Hancock: There will always be time for a few more before closing. And…Beer: It’s been getting ugly houses laid, oops, I mean sold, for years.
From Cami Ferguson: Like real estate, sometimes my beer glass is half full, sometimes my beer glass is half empty.
From Ron Barry: The first beer is the best beer. Your first offer should be the same.
And from myself:
Not everybody may like your weird tastes: You may love quaffing Stone Oaked Arrogant Bastard, Brewdog Sink the Bismark, and even Pelican Kiwanda Cream Ale. But though you love them, these beers require, shall I say, eclectic tastes. And they may sit on the shelf at the beer store collecting dust waiting for an eclectic buyer. Think Bud Light and sell your house.
No amount of advertising can sell an overpriced beer. I’m assuming the Pelican Kiwanda Cream Ale (above) is a more expensive beer than say, a Miller Lite. I bet it even tastes better. But Miller Lite will do the trick and I’m guessing after beer number three you can’t tell the difference between the two anyway. Miller Lite sells a few more bottles than Pelican Kiwanda Cream Ale.
You get what you pay for. That being said, Sam Adams also costs more than Miller Lite…and people are fine with that.
For agents that are stone cold sober during business hours but who can still throw down (or up), now and then, contact St. Augustine Team Realty!
Photo credit: the Washington Examiner